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My answer is yes and no and that it depends on the type of traffic you have.

Following the success of my best seller (well, it was never actually sold so might as well call it a best reader), traffic = money, I will analyze the use of Google Adsense with a website.

I would like to divide a website traffic in to 2 types which are – targeted traffic and non targeted traffic:

Targeted traffic – Traffic which fits the product on the website. An example to targeted traffic can be a book reader inside a virtual book store.

Untargeted traffic – Traffic which doesn’t fit the product on the website. An example to untargeted traffic can be a little kid inside an adult website.

Targeted traffic and Adsense – If you have a website with targeted traffic to the product you advertise – you’re lucky. Google adsense are very good with targeted advertising. The only problem is that a click on the adsense will be worth around $1 – $4, which means you sold your traffic for cheap.

Let’s take an example in which you sold a $100 worth product on your website (through an affiliate program or so) and it took 20 clicks per sale – you are already ahead with a $5 worth of click.

Untargeted traffic – If you have an untargeted traffic website, join the club. There are millions of websites just like yours just waiting for some attention. An untargeted click on the google adsense ads will get you between 1 cent to $1 depends on the ad.

To summarize, there are plenty of services similar to google adsense. To tell you the truth, it was once more profitable to place google adsense on the website from several reasons and the main reason is that people didn’t know google adsense and they clicked on it. As the number of clicks decreased so did the payout.

It’s your choice – you know how much your traffic is worth – act accordingly.

Good luck,

Ben