June 20, 2008

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Content = Money

15 years ago all you needed in order to be ranked number 1 in search engines is a website. There was no real competition and search engines (Yahoo for example) randomly decided which will be number one. But everything was different back then as no one really understood the potential of online advertising and monetizing.

Nowdays in order to be number 1 you need to work hard:

1. Content – quality, serious no spammy content.

2. Backlinks – websites linking to your website (it fits to number 1 as webmaster would link to a serious content website which provides content to their visitors.

3. Relevancy – Discussing the effect of global warming on a knitting website is not really relevant.

There are other factors effecting SERP (search engine ranking position) but they are not relevant for my point. I discussed SEO before on this blog so you can browse a bit and find it :)

My point being that people search other keywords than “shopping”, “online shopping” “shop online” and so on. If you have a shopping website, don’t try to aim to these keywords, these websites are big, old and there are thousands of people maintaining them.

You should aim to smaller keywords such as, “pay online with paypal in arkansas” i am sure there is more than one person looking for that phrase and if you aim for many phrases like this one you will get a lot of traffic.

You probably got to this blog not by searching “how to make money online” but by searching something else like “how to get more traffic to your website” which we discussed in previous posts.

This is the power of content. In SEO they say content is king, i say content is money!

Good luck,

Ben

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