August 26, 2008

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Optimization is the key to conversion

Whether you bring 10 visitors to your website or 10,000, you should always keep an eye for better optimization.

It’s not enough to just send traffic to your website and expect sales to happen, you should arrange your website in a way which will give the visitor a good enough reason to buy the product you are selling and come back to your website at a later time.

In order to optimize your website you need to have the relevant data in your hand, the data which will help you analyzing your traffic, and the actions made by your traffic.

A crucial preparation for your website/landing page/blog would be to prepare the statistics for it, this stats which you eventually learn to appreciate will not only teach you about the traffic sources or in other words, where do your visitors come from, but will also teach you about your visitors behavior, which source of traffic converts best and which is the worst and will help you decide where to invest your efforts and your money in order to help the conversion.

What i just said is just the tip of the tongue. I will elaborate on this issue further on my future posts.

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